GHL Workflow Library — 20 Drop-In Flows

These are the same 20 workflows we deploy for every e-commerce and service-based GHL sub-account we build. Use them as a checklist, a curriculum, or a copy-paste library — depending on how much lift you want.

How to use this: Each flow below has a number, a clear trigger, and a description. In your GHL sub-account, create a workflow with the matching name and number, build the trigger, and start with our recommended structure. Copy the email templates from the email-templates/ folder we ship to clients (we're publishing them publicly soon).

Pre-Sale

Lead Opt-In Welcome

Form submit → 3-step welcome (email + SMS) over 3 days, with 10% off code.

Abandoned Browse

Product view tag, no purchase 1hr → 3-step gentle nudge sequence.

Abandoned Cart Recovery

Cart tag, no order 2hr → 4-step recovery over 72hr (email + SMS, escalating).

Pre-Order / Waitlist

Waitlist tag → confirmation + early-access launch alerts.

Purchase

Order Confirmation

Purchase tag → instant SMS + email with order details.

Shipping & Tracking

Shipped tag → tracking link + anticipation copy + arrival ETA.

Delivery Confirmation & Unboxing

Delivered tag → care instructions + UGC ask + tag reminder.

Fulfillment Delay Alert

Delay tag → proactive notice + apology code + status updates.

Post-Purchase

Review Request

Delivered + 5 days → 3-step review ask sequence.

Cross-Sell Recommendations

Purchase + 7 days after delivery → 2 personalized cross-sell emails.

Repeat Buyer VIP Upgrade

2nd purchase → enroll in VIP segment + welcome perks.

Referral & UGC Ask

VIP tag + 3 days → personal referral link + UGC submission ask.

Re-Engagement

30-Day No Purchase

Lead-welcomed, no purchase 30d → 3-step soft nudge sequence.

60-Day Lapsed Win-Back

Customer, no purchase 60d → 3-step win-back with discount.

Unengaged List Cleanup

No opens 90d → confirm-or-suppress flow.

Campaigns

Product Launch

Teaser → reveal → social proof over launch window.

Flash Sale

Instant SMS + email → midway reminder → 2hr warning.

Seasonal / Holiday

14-day editorial sequence → last-chance → warm follow-up.

Operations

Refund / Return Request

Confirmation + internal task + status updates to customer.

Support Inquiry Follow-Up

Auto-reply + internal task + follow-up if unresolved in 48hr.

How long this takes to build

Each individual flow: 10–25 minutes to build in GHL once you have the email + SMS copy.
Full library (all 20): ~2 working days for an experienced GHL operator.
Email templates: If you write them yourself, add another day. If you use ours, add 2 hours of customization.

Order of operations — what to build first

If you're starting from zero, build them in this order. Each flow compounds on the previous one:

Day 1: 01 Welcome, 03 Abandoned Cart, 05 Order Confirmation. Highest revenue impact.
Day 2: 06 Shipping, 07 Delivery, 09 Review. Closes the post-purchase loop.
Day 3: 10 Cross-Sell, 11 VIP, 12 Referral. Compounds repeat purchase.
Week 2: 13–15 Re-engagement, 19–20 Operations.
Campaign-based: 02, 04, 08, 16, 17, 18 — build as needed when you have a campaign or product launch coming.

Common mistakes

Building all 20 before testing any of them. Build one, watch it run for 100 contacts, fix it, then move to the next.
Stacking too many tags. Tags multiply complexity. Use them surgically; lean on custom fields instead where possible.
Forgetting the END node. Workflows without a clean exit produce zombie enrollments. Always exit explicitly.
Not setting Stop on Reply / Stop on Conversion. Customers who already bought should not get the "hey, finish your purchase" SMS the next morning.
Ignoring quiet hours. SMS at 11pm = unsubscribes. Set quiet hours globally in workflow settings.

Want the workflows pre-built in your account?

We can drop the entire library into your GHL sub-account, customized to your brand, in 7 days. That's the standard agency engagement. Otherwise, follow the structure above and build them yourself — it's very doable.